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The Benefits of a Shop Local Campaign in Canon City This Holiday Season

As the holiday season approaches, many small business owners are looking for ways to increase sales. One way to do this is by launching a shop local campaign. A shop local campaign can help businesses connect with their customers and create a sense of community. In addition, there are several other benefits to running a shop local campaign this holiday season. From the Royal Gorge Chamber Alliance, here's a look at some of the benefits of shopping locally this holiday season.


Starting a Shop Local Campaign


One of the best ways to encourage people to shop local is to start a shop local campaign. You can do this by working with other local businesses to promote each other. You can also get involved with community events and festivals and hand out marketing materials that highlight the importance of shopping locally. And don't forget to place signs in your store windows and on your doors that say "shop local" or "support your community." By making it easy for people to see that you're participating in a shop local campaign, you're more likely to get their business.


Advertising Your Shop Local Campaign


Of course, starting a shop local campaign is only half the battle. You also need to make sure people know about it. One of the best ways to do this is through advertising. You can take out ads in local newspapers and on TV and radio stations. You can also use social media to spread the word about your campaign. Make sure to use hashtags like #shoplocal and #supportsmallbusinesses so that people can easily find your posts. And don't forget to add signage to your store or office that promotes your campaign.


Incentivizing Shopping Local During the Holidays


People are often more inclined to shop locally if they feel like they're getting something in return. So, offer incentives for shopping at your business during the holidays. This could be anything from a discount on purchases over a certain amount to an in-store contest or giveaway, or even a free gift with every purchase. You could also offer loyalty rewards for customers who shop with you frequently. Whatever you decide, make sure it's something that will entice people to visit your business instead of heading to the big box stores.


Supporting Other Local Businesses


When it comes down to it, we're all in this together. So it's important to support other local businesses, even if they're not in the same industry as you are. One way you can do this is by promoting their business on social media or through word-of-mouth marketing. You could also collaborate on marketing or promotional materials or co-host events throughout the year. By working together, we can all help grow our businesses and make our communities stronger.


For example, you could always collaborate with other local businesses to create a comprehensive gift guide for your customers. Make sure it’s filled with high quality product images, sales info, store hours, and any contests or giveaways you’re running. If you aren’t sure where to start, simply begin in a Word document, then use this free tool to convert it to a PDF. From there, each business can send the gift guide to their customers and make it downloadable directly through their website. This will benefit shoppers and do wonders for the campaign, so it’s a win-win for everyone!


Giving Back This Holiday Season


Another great way to show your support for the community is by giving back during the holidays. This could mean donating products or services to those in need or organizing a food or clothing drive at your business. You could also volunteer your time or resources to help with community projects or events. Giving back is a great way to show that you care about more than just profits during the holiday season.


If you're looking for a way to get involved in your community and help support local businesses, starting a shop local campaign is a great option. By encouraging your customers to shop at local businesses, you can help strengthen the ties that bind your community together. And who knows? You might even see an increase in sales from all of the extra foot traffic. Ready to start your own shop local campaign? Let us know how we can help!

Join the Royal Gorge Chamber Alliance to connect with local entrepreneurs and resources that can help your business grow.